What are your missed calls costing you?
For a Maine trade or service business, a missed call is usually a lost job. Most shops miss more calls than they realize while on a ladder, driving, or at lunch. Enter your numbers below.
7 calls/wk is average for a 2–5 person Maine trade shop.
Typical range: $250 (service call) to $3,500+ (install).
30 calls missed per month = 9 lost jobs at a 30% close rate.
Based on your close rate of 30% and average job value of $750.
Jobs given to competitor #2 on Google
Pure profit after 25% margin deduction
An AI front desk answers in sub-second time, takes the job details, and texts the caller a booking link. System cost is $249/mo.
Hear the AI receptionist right now
Call (207) 503-7703. Answers 24/7 as "Pine State Home Services". Experience what your callers would hear.
Why the "we don't miss calls" assumption is wrong
Nearly every trade owner we interview in Maine underestimates missed calls. The phone rings while you are under a sink, on a roof, in a crawlspace, or driving down Route 1. You see the missed call two hours later. By then, the homeowner has already booked the competitor who answered on the second ring.
A small drip of missed calls adds up fast. 7 missed calls a week at $750 a job is over $5,000 a month in gross revenue left behind. At a 25% margin, that is over $1,300 of profit lost every single month—more than five times the monthly cost of an automated receptionist.
Where these benchmark numbers come from
The call volume range comes from actual log data on live front-desk installs for Maine trade shops and interviews from our Pine State Home Services case study. Close rates and margins are conservative defaults based on Maine trade business benchmarks.